Women’s Clothing Store
Is Kocolabel Fake or Real?
Why Is Kocolabel Fake?
Kocolabel is a website that claims to sell trendy women’s clothing items such as tops, two-piece suits, bodysuits, dresses, coats and more. Their prices are highly inflated even though they claim to offer discounts of up to 50%. These discounts seem to be fake as the same products can be found on AliExpress for roughly 75% to 80% less.
A domain name lookup of the website shows that it was registered on 8th February 2021. The registrant’s details such as name, location and contact details have been hidden using a paid service. Therefore, it is a new website that is being operated anonymously.
There is not much to write about Kocolabel as the website has almost no information at all. There is no ‘About Us’ page that speaks about the company running the website.
The pages regarding company policies are generic. The Returns & Exchanges page seems to have a contradiction. While the banner on the top of the website states that Kocolabel has a ’30 day return policy, the policy page says that products can only be returned within 14 days of delivery. Such a glaring inconsistency gives the impression that Kocolabel is not a professional brand.
Kocolabel seems to be inviting Instagram influencer to collaborate with them to promote their products.
A common type of scam on Instagram involves dropshipping ‘brands’ being set up on the platform that source products from China and sell them at highly inflated prices. They then approach random users to be ‘influencers’ and offer them the products at ‘discounted’ prices that are still much higher than the actual price of the products.
What this means is that the ‘influencers’ are actually the customers of the brand. While I cannot say with certainty that Kocolabel is involved in the same type of deceptive marketing, there is a fair chance of this being the case.
The only social media page mentioned on the website is an Instagram page. The profile bio states that Kocolabel was established in 2019. There is no evidence of this being true as the first post on the page was made on 25th January 2021 and the website was created in February 2021.
The page has 387,000 followers. This is extremely suspicious as there is no way a brand can organically build such a large following in just a month. This indicates that the profile may have been purchased.
The Instagram profile also links to the profile of their ‘Collab Manager’ who does not seem to be a real person. The profile picture is a random photo taken from Pinterest and the images posted by ‘Kasi’ are of models with faces cropped out. This page also has a high number of followers – 9,895 – despite the first post being made less than 3 weeks back on 8th February 2021. Therefore, this profile has also most probably been purchased.
The website is so hastily-created that it does not even have a Contact Us page. I was able to find an email ID buried at the end of the Terms of Service page. This email ID is a free Outlook address and not an official one.
No reviews for Kocolabel could be found online, which is not surprising considering that the site is not even 20 days old.
It seems extremely likely that Kocolabel might be a scam. The website is less than 20 days old and is being operated anonymously. However, their Instagram profile falsely states that the brand was established in 2019.
The prices on the website are tremendously inflated and the discounts are dubious, as the same products cost 70% to 80% less on AliExpress.
Kocolabel’s website looks like it has been made in a hurry as it does not contain important pages such as ‘About Us’ or even ‘Contact Us’. The only contact method provided is an email ID created using a free service, that is hidden in the Terms of Service page.
The Instagram profiles of Kocolabel, as well as their ‘Collab Manager’ Kasi, seem to have been purchased as they have an absurdly high number of followers. Such a following is impossible to build within the very short time that Kocolabel has been active.
My suspicion is that Kocolabel approaches random users on Instagram under the guise of promoting their brand. However, these users would be asked to purchase Kocolabel’s products ‘at a discount’ in exchange for being featured on their page and newsletter. The caveat is that the ‘discounted prices’ are still much higher than the actual cost of the products, as Kocolabel’s markup is 70% to 80%.
It is advisable to avoid shopping on Kocolabel, or becoming their promotional partner, as it seems to be a dropshipping brand that uses deceptive marketing methods.
Remember: If something seems too good to be true, it probably is.
To read about other Ecommerce Scams, click here.
If you have been the victim of an ecommerce scam, you can take the following steps:
- File a complaint with your bank and the payment portal to reverse the payment
- Lodge a complaint formal complaint with your country’s cybercrime police department
- Leave a negative review on review portals such as Scamadviser, TrustPilot, OnlineThreatAlerts and SiteJabber
- Give a low rating to the website on Web of Trust. You can also install their extension for the same
Disclaimer: The views expressed in this article are presented as an educated opinion based on facts and evidence. There is no malicious intent or attempt to defame any individual/s or organization/s. If you are a website owner and would like to provide clarifications regarding your business and/or website, please get in touch using the Contact Form.